Senior Content Strategist/Editorial Lead

Overview

Job Description

Responsibilities

• - Own weekly newsletters for 3-4 different personas
• - Curate content for, write, edit, and publish newsletters that educate, inspire, engage, and build habits, improving open rates, click-through, and long-term subscriber engagement
• - Maintain and optimize our library of over 1,400 articles
• - Ensure accuracy and freshness of all published content
• - Add or refresh on page factors like snippets, internal and external links, video, meta data, etc. to increase discoverability
• - Edit to improve SEO and search everywhere factors
• - Create a content calendar and publish new content weekly
• - Identify keyword opportunities
• - Write articles, guides, explainers, and educational content for existing users
• - Inspire users with articles to help them actualize their dreams and live their best lives
• - Support content across channels
• - Consult on scripts and copy for video, social, emails, product surfaces, and education
• - Help ensure content consistency across formats and teams

Required Skills

• - Strong writer and editor with a deep understanding of personal finance
• - Strong personal finance knowledge and enjoy staying current on financial rules and best practices
• - Care deeply about accuracy, nuance, and consumer trust
• - Believe financial planning is about more than numbers—it’s about confidence, freedom, and self-actualization
• - Interested in self-improvement, habit-building, and helping people align money with meaning
• - Think about content as a product with measurable impact
• - Curious about how people discover information today—and how that’s evolving
• - 3+ years of experience in content, editorial, or content marketing roles
• - Strong understanding of personal finance (retirement planning, investing, taxes, Social Security, etc.)
• - CFP® certification strongly preferred (or active pursuit of certification)
• - Advanced knowledge of SEO and Everywhere Search, including: On-page optimization, Content structuring for AI discovery, Search intent and user behavior
• - Proven experience writing for a consumer audience
• - Experience owning or contributing to newsletters and performance metrics
• - Excellent writing, editing, and proofreading skills
• - Ability to collaborate across teams and formats
• - Comfort balancing editorial judgment with performance data
• - Prudent use of AI for content creation

Benefits

• - Competitive salary
• - Opportunities for professional growth and development
• - Inclusive hiring process
• - Diverse and inclusive culture
• - Reasonable accommodations for applicants with differing abilities