Senior CRO Designer, Paywalls and Funnels

Overview

Job Description

Responsibilities

• - Design & build high‑converting paywalls and funnels
• - Use RevenueCat’s paywall and experiment builders to design, configure, and ship paywalls, onboarding flows, upgrade paths, and win‑back experiences for mobile apps across categories
• - Translate brands and product value props into clear, compelling paywall layouts, messaging, and pricing presentations
• - Lead conversion optimization projects for customers and prospects
• - Run structured discovery with customers and prospects to understand their business model, audience, and constraints
• - Propose experiment plans (e.g., value prop framing, pricing presentation, trial vs. no‑trial, placement and timing of paywalls)
• - Partner with apps to launch multivariate tests and interpret results, using RevenueCat’s analytics and experimentation tooling
• - Codify patterns into reusable assets
• - Distill what’s working across projects into reusable templates, checklists, and patterns that can be implemented directly in RevenueCat’s builders
• - Work with Product to inform our paywall components, presets, and default templates
• - Create educational content with Advocacy & Marketing
• - Collaborate with Growth Advocacy and Content teams to turn your project learnings into: Example paywalls and funnel templates, Blog posts, guides, and best‑practice documentation, Webinars, live reviews, and conference talks or workshops
• - Participate in public‑facing sessions (e.g., teardown streams, office hours) as a visible expert on monetization UX
• - Champion monetization UX best practices
• - Advise Sales, Customer Success, and Support on paywall and funnel best practices they can bring into customer conversations
• - Provide feedback to Product & Engineering on how practitioners use our builders in the wild, highlighting opportunities for new features, components, and workflows

Required Skills

• - Deep hands‑on experience with paywalls & funnels
• - 5–8+ years designing consumer mobile experiences, with a substantial portion spent on subscription or purchase flows (e.g., paywalls, onboarding, upgrade/upsell, win‑back, account limits)
• - Experience either: At a mobile app studio / product team owning monetization UX, or At an agency/consultancy repeatedly designing and optimizing paywalls and funnels for multiple apps
• - Strong conversion & experimentation mindset
• - Comfort defining hypotheses, success metrics, and test plans (e.g., CVR, trial start rate, activation, LTV)
• - Experience using analytics and experimentation tools to interpret results and iterate quickly
• - Ability to balance conversion gains with long‑term user trust and platform guidelines
• - Mobile‑first product design skills
• - Excellent interaction and visual design chops for small screens and high‑stakes surfaces (like paywalls and purchase flows)
• - Strong UX writing instincts for concise, value‑focused copy and pricing messaging
• - Proficiency in modern design tools (e.g. Figma) and comfort translating designs into no‑code builder configurations
• - Customer‑facing communication skills
• - Confidence leading workshops, design reviews, and strategy sessions with customers and prospects
• - Ability to present options, pros/cons, and trade‑offs to both designers and non‑design stakeholders (founders, PMs, marketers)
• - Great written communication for async collaboration in a remote team

Benefits

• - Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator
• - 10-year window to exercise vested equity options
• - Fully remote and flexible work environment
• - 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge
• - $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning