Senior Growth Marketing Manager

Overview

Job Description

Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next. The Kit culture is one where emotional intelligence is valued, radical candor is encouraged, and where everyone works together to uphold a set of shared team principles.

Responsibilities

- Own and execute our demand generation strategy
- Drive conversion funnel optimization
- Fuel growth to $100M ARR over the next 24 months
- Own paid acquisition performance—strategy, execution, and results
- Apply AI to scale, personalize, and improve performance across the funnel
- Drive pipeline growth, optimize for paid plan upgrades, and enable sales team to win high-profile creators

Required Skills

- Paid acquisition strategy and execution across multiple channels with proven scale experience
- Advanced data analysis and marketing performance measurement including attribution modeling
- AI tool implementation for campaign optimization and personalization at scale
- Conversion rate optimization across landing pages, emails, and multi-step funnels
- Budget management and forecasting for growth-stage companies
- 10+ years B2B SaaS growth marketing experience, with creator economy/content tools background preferred
- Proven track record scaling paid acquisition from $1M+ to $5M+ annual spend
- Successfully improved marketing efficiency (CAC reduction) while maintaining or growing lead volume
- Experience with multi-channel attribution, LTV:CAC optimization, and cohort analysis
- Background in growth-stage SaaS companies scaling from $50M–$100M ARR

Benefits

- Profit Sharing
- Kit equity
- 401k with a 5% match
- Up to $1,950 per month toward medical premiums, with dental and vision premiums fully covered
- Health Insurance plans through Aetna
- $4,000 equipment allowance for your first two years, $3,000 budget every following two years
- Individual learning + development budget ($3,500/year)
- Gender affirming benefits
- Childcare benefit up to $3,000 annually
- Twenty (20) days of paid time off during each year of employment
- Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
- Ten (10) paid holidays a year
- Two weeks of paid sick time each year, including mental health + well being days
- Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
- Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
- Winter Break Closure: Kit closes for a week at the end of December
- Four-week, paid sabbatical after five years with the team
- Fantastic in-person or virtual retreats with the team twice a year

Apply Now ->

About the company

Kit

Kit (formerly ConvertKit) is the email-first operating system for creators building a valuable business. Connect your favorite tools through the Kit App Store—from Squarespace to Patreon—and manage your entire creator business all in one place. Our growing ecosystem of apps lets you seamlessly integrate the platforms you already use while discovering powerful new tools to help your business thrive.

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