Senior Manager, Global Integrated Campaigns

Overview

Job Description

Responsibilities

• - Define and deliver the global integrated campaign strategy to support Docker’s growth objectives, balancing short-term results with long-term brand building.
• - Lead the planning, development, and execution of integrated campaigns spanning multiple channels, including digital advertising, email, events, content marketing, social media, and ABM.
• - Align campaign goals with key business objectives, including driving self-service acquisition, sales pipeline generation, and customer expansion.
• - Lead by example by rolling up your sleeves to directly engage in campaign optimization while coaching your team toward excellence.
• - Manage and mentor a high-performing team of campaign managers, fostering a culture of accountability, innovation, and continuous improvement.
• - Align closely with Revenue and Product teams to ensure seamless execution of growth strategies across customer touchpoints.
• - Collaborate with Product Marketing, Regional Marketing, Sales, and Data Analytics teams to align on messaging, targeting, and measurement.
• - Foster a culture of experimentation, continuously iterating campaigns based on data insights to maximize ROI.
• - Continuously analyze and optimize campaign performance to achieve or exceed KPIs, including ROI, MQL-to-SQL conversion rates, and customer lifetime value.
• - Utilize customer insights, market trends, and competitive intelligence to refine targeting and messaging strategies.
• - Oversee the creation of campaign timelines, budgets, and deliverables, ensuring projects are executed on time and within scope.
• - Define and track campaign success metrics, producing regular performance reports for senior leadership and cross-functional stakeholders.
• - Maintain a structured approach to prioritizing resources and managing competing priorities.

Required Skills

• - 7+ years of experience in B2B marketing, with a strong focus on integrated campaigns.
• - Proven track record of developing and delivering successful global marketing campaigns that drive measurable results.
• - Expertise in managing cross-functional teams and leading through influence.
• - Strong understanding of self-service and sales-led funnel dynamics.
• - Deep knowledge of digital marketing strategies, ABM, content marketing, and lifecycle marketing.
• - Analytical mindset with the ability to synthesize complex data into actionable insights.
• - Excellent communication and presentation skills, with experience influencing C-level stakeholders.
• - Experience in SaaS, developer tools, or technology industries.
• - Familiarity with Docker’s ecosystem and developer audience.
• - Knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce).
• - Experience working in a fast-paced, growth-stage company.

Benefits

• - Freedom & flexibility; fit your work around your life
• - Home office setup; we want you comfortable while you work
• - 16 weeks of paid Parental leave
• - Technology stipend equivalent to $100 net/month
• - PTO plan that encourages you to take time to do the things you enjoy
• - Quarterly, company-wide hackathons
• - Training stipend for conferences, courses and classes
• - Equity; we are a growing start-up and want all employees to have a share in the success of the company
• - Docker Swag
• - Medical benefits, retirement and holidays vary by country