Senior Marketing Manager, Lifecycle Marketing

Overview

Job Description

Responsibilities

• - Design and operate scalable, automated outreach systems using tools like Clay, internal data sources, and APIs
• - Integrate data from platforms like LinkedIn Insights, Yelp API, and ZoomInfo to create enriched lead personas
• - Enable upstream personalization using custom objects in Salesforce and Clay workflows
• - Build personalized lead flows and assets that power regional and lifecycle campaigns
• - Build multi-inbox routing workflows to ensure optimal deliverability
• - Implement automated systems for lead validation, fallback generation, and equitable distribution (e.g., round-robin)
• - Collaborate closely with regional marketing teams to support inbound and outbound campaign plays, ABM, and event follow-ups
• - Sync campaign performance, enriched data, and workflows across CRM and sales enablement tools (e.g., Salesforce, Outreach)
• - Develop a real-time intent framework using tools like 6sense to notify sales teams of high-potential leads
• - Create CRM or Slack-based smart alerts and scoring logic to surface next-best-action insights

Required Skills

• - Several years of experience in marketing operations, automation, or demand generation
• - Deep understanding of marketing tech stacks and a passion for building scalable, intelligent systems
• - Fluency with Salesforce, HubSpot, Outreach, Openprise, and enrichment platforms like ZoomInfo, Clearbit, Clay, etc.
• - Solid knowledge of API integrations, data flow architecture, and anti-spam best practices
• - Strong background in lead routing, deliverability, and multi-inbox infrastructure
• - A highly autonomous mindset, with a bias for action and optimization
• - Collaborative nature and experience partnering with campaign and regional teams to drive impact
• - Writes and speaks fluent English. Other languages are a plus
• - Experience working remotely is not required but is considered a plus

Benefits

• - Work from anywhere
• - Flexible paid time off
• - Flexible working hours (we are async)
• - 16 weeks paid parental leave
• - Mental health support services
• - Stock options
• - Learning budget
• - Home office budget & IT equipment
• - Budget for local in-person social events or co-working spaces