Senior Product Manager - Growth

Overview

Application Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next.

Job Description

Growth at Kit isn't a side function - it's core to our product strategy. We're looking for a Senior Product Growth Manager to drive high-impact growth initiatives across activation, monetization, and expansion that help creators succeed faster and more predictably. This role is about building durable growth systems that compound over time, not one-off tactics. You'll own key growth surfaces end-to-end - from identifying opportunities to shipping experiments to scaling what works. This is a full-time senior IC role ideal for someone who thrives on measurable impact, enjoys hypothesis-driven experimentation, and is excited to shape how growth systems work at a scaling company.

Responsibilities

  • - Dive into Kit's product ecosystem, growth metrics dashboards, and current experimentation framework
  • - Attend Get-To-Know-You (GTKY) meetings with cross-functional partners
  • - Get access and learn key tools like Linear, Mixpanel, Omni, and our experimentation platform
  • - Analyze onboarding flows and activation funnels to understand current conversion patterns
  • - Review past experiments and their outcomes
  • - Present your observations and opportunity areas to the team
  • - Own and evolve your product-led growth roadmap with at least 3-5 shipped experiments
  • - Lead hypothesis-driven tests that reduce friction in key workflows
  • - Partner with Data to establish clear success metrics and translate insights into product decisions
  • - Successfully improve a core growth metric (activation, conversion, or expansion)
  • - Drive measurable improvement across Kit's growth funnel through systematic experimentation and scaled solutions
  • - Build durable growth systems that contribute meaningfully to Kit's 2025 revenue target and our long-term vision of $100,000,000 ARR from 250,000 creators
  • - Establish yourself as a trusted growth product leader whose work compounds over time

Required Skills

  • - Product-led growth expertise (funnel optimization, experimentation, conversion)
  • - Data-informed decision making and quantitative analysis
  • - Hypothesis development and experiment design
  • - Strong product judgment and prioritization
  • - Systems thinking and building for scale
  • - Cross-functional influence and collaboration
  • - Clear written and verbal communication
  • - 6-9+ years in product management with significant ownership of growth metrics (activation, conversion, retention, expansion)
  • - Proven track record driving measurable product-led growth in consumer or prosumer products
  • - Deep experience with experimentation frameworks and funnel analysis
  • - Led growth initiatives from opportunity identification through scaled impact
  • - Partnered closely with data science or analytics teams
  • - Exposure to platform or lifecycle growth loops

Benefits

  • - Profit Sharing
  • - Kit equity
  • - 401k with a 5% match
  • - We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered
  • - Health Insurance plans through Aetna
  • - $2,000 equipment allowance for your first two years, $1,000 budget every following two years
  • - Company-provided laptops are issued to every Kit team member and are not included in the equipment budget
  • - Individual learning + development budget ($3,500/year)
  • - Gender affirming benefits
  • - Childcare benefit up to $3,000 annually
  • - Twenty (20) days of paid time off during each year of employment
  • - Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
  • - Ten (10) paid holidays a year
  • - Two weeks of paid sick time each year, including mental health + well being days
  • - Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
  • - Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
  • - Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season
  • - Four-week, paid sabbatical after five years with the team
  • - Fantastic in-person or virtual retreats with the team twice a year

About the company

Kit (formerly ConvertKit) is the email-first operating system for creators building a valuable business. Connect your favorite tools through the Kit App Store—from Squarespace to Patreon—and manage your entire creator business all in one place. Our growing ecosystem of apps lets you seamlessly integrate the platforms you already use while discovering powerful new tools to help your business thrive.


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