
Senior Product Marketing Manager
Overview
Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.
Job Description
Hi, my name is Matt Pahnke, VP Product Marketing at Customer.io, and I’m looking for a Senior Product Marketing Manager to help shape how the world understands and adopts our platform. Our PMM team of six is embedded across EPD squads, working closely with product, engineering, sales enablement, and demand gen to bring features to market and drive meaningful adoption.
Responsibilities
- - Own go-to-market strategy for your product areas — positioning, messaging, launch execution, and measurement
- - Partner embedded with EPD squads to shape feature narratives and ensure launches land with real market impact
- - Drive product adoption and activation — connect PMM work directly to the metrics that matter to the business
- - Own competitive intelligence for your domain — synthesize insights and arm the team with sharp, actionable positioning
- - Collaborate with demand gen, growth, and sales enablement to connect the product story to pipeline and revenue
- - Build deep customer and product expertise, becoming the go-to subject matter expert on your areas of ownership
Required Skills
- - 5+ years of product marketing experience in B2B SaaS
- - Experience in marketing technology, messaging, or an adjacent domain — or a proven track record of quickly developing deep domain expertise in a new space
- - Strong storytelling skills across written, verbal, and visual formats — you make complex products feel clear and compelling
- - Cross-functional collaboration experience — you’ve worked embedded with product teams, not just handed off deliverables
- - A track record of tying PMM work to business outcomes: adoption, activation, retention
- - Experience at early-to-mid stage high-growth companies; you’re comfortable with ambiguity and moving fast
- - A habit of working with AI tools as part of your everyday workflow
Benefits
- - 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family
- - 16 weeks paid parental leave
- - Unlimited PTO
- - Stipends for remote work and wellness
- - A professional development budget
- - More
About the company
Fueled by first-party data, create personalized journeys across all channels with our customer engagement platform.
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