Senior Social Media Strategist

Overview

Job Description

Responsibilities

• - Own and grow Boldin’s social presence
• - Manage and execute posting across YouTube, Facebook, Instagram, TikTok, X, and LinkedIn
• - Develop and maintain a cross-platform content calendar aligned with brand, product, and growth priorities
• - Ensure consistency in voice, tone, and messaging across all channels
• - Create high-performing, shareable content
• - Write and produce posts that educate, inspire, and spark conversation
• - Translate financial concepts into clear, compelling, culturally relevant content
• - Identify and execute on trends, formats, and narratives that drive virality
• - Partner with video and design to create engaging short-form and long-form content
• - Drive engagement and community
• - Actively manage comments, conversations, and community interactions
• - Build a sense of participation, not just broadcasting
• - Develop repeatable formats that encourage sharing, saving, and discussion
• - Optimize for growth and performance
• - Track and improve key metrics: follower growth, engagement rates, reach, shares, saves
• - Test and iterate on formats, hooks, timing, and messaging
• - Identify platform-specific strategies to maximize performance
• - Collaborate across teams
• - Work with Content Lead to translate editorial into social-native formats
• - Partner with Video Lead on YouTube and short-form video strategy
• - Coordinate with PR and Brand on campaigns, launches, and narratives
• - Align with Paid Marketing on amplification and testing
• - Support company leadership, amplifying thought leadership
• - Deliver weekly, monthly, and quarterly reports on traffic and funnel performance for social channels

Required Skills

• - 4+ years of experience in social media, content, or growth roles
• - Proven track record of growing and managing social media accounts with measurable results
• - Experience creating or directing high-performing content across multiple platforms
• - Strong writing and storytelling ability
• - Experience working with video content (short-form and/or YouTube)
• - Deep familiarity with social analytics and performance optimization
• - Strong understanding of personal finance, retirement planning, or willingness to rapidly build expertise
• - Ability to collaborate across teams and functions
• - Comfort using AI tools to enhance content creation and workflow