Social Media Manager

Overview

Job Description

Responsibilities

• - Own Netlify’s day-to-day social presence across X, LinkedIn, Bluesky, Discord, and other priority channels.
• - Write, publish, reply, monitor, and engage from the company handles with speed, context, and care.
• - Build and manage the social calendar by maintaining a content calendar that balances launches, education, builder spotlights, community moments, founder content, and timely conversations in the ecosystem.
• - Monitor the broader builder ecosystem to find, celebrate, and amplify people building with Netlify.
• - Support community and campaigns and help promote community challenges, contests, launches, events, and builder programs through social content, live engagement, recaps, clips and storytelling.
• - Use platform behavior and social algorithms to improve reach, engagement, and defined performance metrics.
• - Manage intake, approvals, launch support, calendars, reporting, and AI-assisted workflows.

Required Skills

• - 3+ years of experience managing social media for a technical, developer, AI, or product-led brand.
• - Experience managing high-volume brand handles, from publishing and engagement to monitoring and reporting.
• - Dev-culture fluency and good public judgment.
• - Enough technical fluency to understand what Netlify ships and strong writing skills to explain it accurately.
• - Strong operating habits across calendars, intake, approvals, launch support, and reporting.
• - An experimental, data-aware mindset where you love trying new tools or posting strategies.

Benefits

• - Robust benefits and participation in Netlify’s equity plan.