VP of Marketing

Overview

Job Description

Responsibilities

• - Develop and lead strategies for large-scale brand campaigns with global reach, incorporating experiential and IRL activations
• - Collaborate with the VP of Creative and Communications team to create marketing plans aligned with brand goals and values
• - Cultivate and scale Feeld''s partnerships, ambassador programs, and influencer marketing efforts to enhance visibility and affinity
• - Ensure Feeld maintains its cultural resonance and aspirational appeal by delivering authentic campaigns that deeply connect with members and prospective users
• - Oversee local market managers responsible for executing marketing and commercial activities in priority geographies
• - Develop tailored strategies for key markets such as London, Los Angeles, and New York, ensuring local relevance and impact
• - Lead high-impact advertising campaigns on channels such as Meta and Search, driving measurable ROI and user growth
• - Own CRM and lifecycle marketing, leveraging tools like Braze to deliver personalized, timely, and on-brand messaging
• - Foster a test-and-learn culture, ensuring campaigns across all channels are innovative and data-driven
• - Build and execute cohesive marketing strategies that unify brand, digital, and market-level initiatives
• - Drive coordinated efforts across teams, ensuring a consistent and impactful user journey from awareness to retention
• - Partner with Product, Creative, and Data teams to ensure all marketing activities align with Feeld''s voice and values
• - Define key metrics, track performance, and deliver actionable insights to the COO and executive leadership
• - Build and mentor a high-performing marketing team, fostering a culture of collaboration and excellence

Required Skills

• - Bachelor''s degree in marketing or a related field
• - 10+ years of experience in marketing, including a track record of scaling culturally influential and aspirational brands from millions to tens of millions of MAUs or hundreds of millions of revenue
• - Expertise in integrated marketing, including brand campaigns, digital advertising, and market management
• - Proven success in performance marketing, particularly on platforms like Meta and Search, with strong ROI
• - Hands-on experience with CRM tools like Braze, leveraging them to maximize engagement and growth
• - Deep understanding of cultural trends and the ability to maintain authenticity at scale
• - Experience working with digital products targeting women, LGBTQ+ communities, or similar audiences
• - Strong leadership skills with a history of building and mentoring high-performing teams
• - Data-driven mindset with expertise in analytics, attribution, and A/B testing
• - Entrepreneurial and solution-oriented, with the ability to identify and execute breakout growth opportunities
• - Excellent project management skills, thriving in a fast-paced, dynamic environment
• - Strong cultural awareness and the ability to authentically connect with diverse user groups

Benefits

• - Flexible working hours
• - Unlimited paid time off
• - A fully remote working situation
• - GBP £3k equipment and home office budget
• - Learning & development budget
• - On demand therapy sessions and mental health support via Spill
• - In-person meet ups
• - A compensation system that is transparent, honest, and equitable
• - Baseline Freedom Salary of £60,000 GBP per year