Demand Generation Marketer

Overview

Job Description

Responsibilities

• - Own tem's website as a commercial asset: the full conversion funnel from landing page to qualified lead.
• - Run a systematic CRO programme with a high pace of insight and evolution.
• - Build and maintain conversion funnel dashboards broken down by channel, segment, and product line.
• - Create and iterate campaign-specific landing pages to support product launches, broker onboarding, and enterprise lead gen.
• - Own paid digital channels end-to-end: strategy, execution, budget management, and performance reporting.
• - Run Google Ads (Search, Display, Performance Max) targeting brokers, SME decision-makers, and generators.
• - Run LinkedIn Ads (Sponsored Content, InMail, Conversation Ads) targeting broker principals, energy managers, and procurement leads.
• - Manage cross-platform retargeting to re-engage website visitors and nurture known contacts.
• - Steward paid media budget with weekly spend pacing and ROAS reporting.
• - Own keyword strategy, on-page optimisation, technical SEO, and link building.
• - Commission SEO-driven content briefs to the Content team based on keyword gaps and search intent mapping.
• - Own the performance and growth layer of the marketing stack.

Required Skills

• - 3+ years in a demand generation, performance marketing, or growth marketing role in B2B.
• - Strong hands-on experience with Google Ads and LinkedIn Ads, including managing five-figure monthly budgets and optimising for pipeline.
• - Solid technical and on-page SEO literacy.
• - Hands-on CRO experience: you've run A/B tests and can design experiment roadmaps.
• - Advanced analytics user. Can build custom reports, set up conversion tracking, and troubleshoot attribution.
• - Comfortable managing Framer and building landing pages without developer support.
• - Uses AI tools daily to accelerate work.

Benefits

• - Salary aligned to internal benchmarks and reviewed twice a year.
• - Stock options so everyone has ownership in our mission.
• - 25 days holiday plus public holidays.
• - Swap public holidays for the ones that matter most to you, and enjoy your birthday off.
• - Remote first and flexible working, with clear core hours and no internal meetings on Friday afternoons.
• - Home working and wellbeing budgets: Up to £1,200 or €1,200 per year for your remote setup.
• - Up to £150 or €150 per month for wellbeing.