Director of Global Markets
Overview
At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for a Director of Global Markets to become part our remote team and our mission to elevate the human experience of sexuality and relationships.
Job Description
This role owns the strategy and execution of our localized marketing efforts across key and emerging markets. It sits at the intersection of brand, data, and culture—translating Feeld’s identity into work that resonates deeply and authentically at a local level.
Responsibilities
- - Define and lead our global localization strategy, setting a clear point of view on where and how Feeld shows up across markets
- - Partner deeply with Data and Research to identify opportunities, set market-level targets, and uncover the cultural and behavioral nuances that drive growth
- - Develop and steer local marketing plans that feel native to each market—grounded in insight, not replication
- - Drive expansion into new and emerging markets, building thoughtful entry strategies that prioritize learning, community fit, and long-term potential over short-term scale
- - Collaborate with Brand and Creative to shape campaigns that create a strong brand halo globally, while allowing for meaningful local expression
- - Use local markets as testing environments for messaging, positioning, and campaigns, feeding insights back into global strategy and creative expression
- - Build a deep, ongoing understanding of subcultures and communities, ensuring our work reflects the diversity, complexity, and progressiveness of our audience
- - Create strong feedback loops between markets and brand, so what we learn locally influences brand, product, and growth decisions globally
- - Own performance across markets, balancing brand impact with measurable outcomes and sustainable growth
- - Build and manage a network of local partners, collaborators, and operators, enabling high-quality, culturally attuned execution on the ground
Required Skills
- - 8+ years of experience in global or regional marketing, with 3+ years in a managerial and/or leadership role, and a track record of building and leading localization strategies across multiple markets
- - Deep experience in consumer brands, with a strong instinct for brand-building that goes beyond aesthetics and into meaning, identity, and cultural relevance
- - Highly fluent in data and research, using insight not just to optimize, but to understand people and shape strategy
- - Culturally aware and deeply curious, with a genuine interest in subcultures, relationships, and the nuances of how people connect across different contexts
- - Experienced in market expansion, with a thoughtful approach to entering and scaling new regions
- - A strong cross-functional collaborator, able to work fluidly with Brand, Creative, Product, and Data teams
- - Strategic but not removed, comfortable moving between vision and execution, and holding a high bar for the work at every level
Benefits
- - Flexible working hours
- - Unlimited paid time off
- - A fully remote working situation
- - Home office budget
- - Learning & development budget
- - On demand therapy sessions and mental health support via Spill
- - In-person meet ups
About the company
Feeld’s ever-evolving platform creates safer, more inclusive spaces online and IRL for everyone to express and explore gender, sexuality, and desire outside of existing blueprints.
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