Truv
Head of Marketing
Truv
$185k - $230k
Worldwide (Remote)
Apply Now ->
Marketing

Head of Marketing

Overview

Truv empowers mortgage lenders, banks, credit unions, and government agencies to make faster, smarter verification decisions through consumer-permissioned income, employment, and asset data, plus automated document processing.

Job Description

Demand Generation at Truv isn't just about filling the funnel; it's about building the machine that turns awareness into revenue and spotting the next opportunity for growth. As our Head of Marketing, you'll lead all demand generation efforts, balancing two key priorities: Run the Engine – Build and scale always-on programs that ensure Truv is consistently in front of in-market buyers and turning interest into pipeline. Find the Next Stair Step of Growth – Design strategic campaigns that generate new spikes in demand, unlock expansion, and open up new customer segments.

Responsibilities

  • - Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines.
  • - Drive self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified leads conversion.
  • - Collaborate with Product Marketing to refine Truv's positioning, highlighting real-time data, borrower empowerment, GSE alignment, and efficiency in lending workflows.
  • - Align marketing with Sales, Product, RevOps, and Customer Success to optimize funnel flows from awareness to revenue.
  • - Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale marketing impact.
  • - Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering.
  • - Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership.

Required Skills

  • - 10+ years of experience in B2B SaaS marketing, including leading demand generation and PLG initiatives.
  • - Has carried a quota and comes from a BDR or Sales background, with a revenue-owner's mindset toward pipeline and results.
  • - Proven track record scaling marketing motion from early-stage inbound pipeline to enterprise and self-serve revenue growth.
  • - Hands-on experience with PLG playbooks, driving growth with usage-based models, onboarding flows, and conversion optimization.
  • - Deep expertise in marketing tech stack: CRM (HubSpot), MQL/PQL scoring, automation and enrichment tools (Clay), analytics dashboards, and heavy use of Claude Code in day-to-day workflows.
  • - Comfortable writing code to build marketing tooling, automations, and experiments (vibe coding is fine) and working in GitHub.
  • - Strong analytical mindset; proven experience in data-driven funnel optimization and attribution modeling.
  • - Exceptional leadership skills with a history of building cross-functional teams and enabling SDR/BDR alignment.
  • - Experience marketing fintech or verification solutions to financial institutions or lending verticals preferred.

Benefits

  • - Fully remote
  • - Competitive salary and equity package
  • - Health, dental, and vision insurance
  • - 401(k)
  • - Flexible time off
  • - Work with cutting-edge technology and innovative customers
  • - Opportunity to shape the future of financial data access
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About the company

Truv

Truv was founded to modernize the outdated and often ineffective way financial institutions assess creditworthiness. The idea stemmed from the personal experience of co-founder and CEO Kirill Klokov, who, despite having a stable, high-paying job and an MBA from Stanford, was denied loans by 14 financial institutions due to a low credit score and ultimately received financing only at a 15% APR. Together with co-founder and CTO Ilya Chatsviorkin, he launched Truv to give consumers greater control over their financial data and enable more accurate, inclusive lending decisions. Today, Truv provides a unified, consumer-permissioned data platform that connects directly to payroll providers, employers, gig platforms, and other financial data sources, covering more than 150 million Americans through over 12,800 integrations. By enabling instant verification of employment, income, identity, and other financial information directly from the source, Truv helps organizations make faster, more affordable, and more reliable decisions at scale.


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